My man SAMAX over at GHETTOMANGA, aka 'The Know' (I'm serious y'all--- this cat keeps the newsfeeds running harder than CNN!), has been keeping up with the upcoming Image release of MAYHEM, a new series by actor TYRESE 'He makes dey hearts beat' GIBSON.
Even though the book release isn't for two more days, many people began to think the release date had come and gone already considering how hard Tyrese has been marketing the title! Ty has managed to set a record for preordered sales; plugging the book on every radioshow, chatshow, and red carpet interview he attends, he showed up in San Diego with a massive fanfare to follow, selling out of thousands of Convention variant editions and building a hype for the book the way people hyped 'Snakes on a Plane' before its release--- but unlike the film, Tyrese actually has steak to sell the sizzle on! I mean, this guy is actually calling book stores, thanking them for their orders and pushing the courtesy issue!
What I'm digging on, and I agree with Samax highly on this, is that Tyrese is pulling in not only the comic fan, but the non-comic reader as well; bringing in more new people than what the Mainstream Publishers have failed to do. Catering to the core is fine, but in a medium that's shrinking, the Big boys cannot afford to keep overlooking that curious new public who may want to try what's offered. Of course, don't take my word for it... Go check out GHETTOMANGA (click my sidebar) and drop him a line. Tell'em PLANET GRIFFIN sent ya!
